PROJECT
Branding and product launch identity for the new HOYE beauty cosmetics line.

CONCEPT
“Playful Premium” – balancing clean, high-end design with modern, fun elements.

VISUALS
A vibrant colour palette, elegant typography, and minimalistic lifestyle patterns.

PHOTOGRAPHY
Natural, editorial style focused on fresh looks and aesthetic everyday moments.

DELIVERABLES
Product packaging, social media content templates, and promotional campaign assets.